The field of public relations is all about reputation management and storytelling.  At its core, PR management exists to paint a positive and engaging picture of any given organization.  As competition accelerate across every industry and sector, it’s the way a brand presents itself to its target audience that will ultimately determine its position, performance and prosperity.  All of which means telling the right story to the right people – the responsibility of the PR professional. PR managers create and implement powerful and influential strategies, designed to enhance the image and appeal of the brand they represent. They also take responsibility for addressing negative press and the kinds of PR crises that can shake even the biggest business to its very core. A challenging position of significant responsibility, PR management can also be a highly-lucrative field!